5 Print Marketing Materials To Increase Your Sales
How Print Screen Mac: For upon |Using the right marketing materials can help you effectively reach and engage your target customer. Discover how these top 5 print marketing materials will dramatically improve your sales.
The content debate has dramatically increased in the last couple of years with the rise of video and other new digital media.
Yes, digital content is tremendously important but thinking of redirecting all of your marketing efforts to digital? Think again.
Print media is still an incredibly potent content medium for marketing and data suggests that it’s actually in the midst of a big resurgence. In 2017, the print marketing response rate surged by 190% with 43% more customers responding to direct mail than in 2016. How Print Screen Mac.
But why?
Print marketing has existed for centuries and amongst the modern digital revolution, why is it that print has not just held its own, but has strengthened its position?
Print is tangible – the physical form of a brochure, guide, or catalog is untouchable and lends an enduring advantage over digital formats which are more flippant and temporary. The modern print design makes use of better printing technology, designs, and materials, and the results are high-quality tangible goods that you can’t deny taking a look at when they’re posted through your door. How Print Screen Mac.
So, in light of this print resurgence, let’s overview 5 key print formats that you can redress in your marketing strategy today.
Let’s go!
1. Brochures
The brochure is a legendary print format and it’ll be there till the bitter end. Ever cleaned out your bag or briefcase to realize you’ve been hoarding some brochures? Ever realized that the brochure you received at a trade show is now on your desk, or in your boardroom? How Print Screen Mac.
Brochures have sticking power. The trick is making your brochure stand out and despite that being something that everyone is aiming for, there are always methods to get your brochure in circulation rather than in the bin.
The key to creating brochures, like all print media, is design. If you’re looking to take your brochure design and experience to the next level why not include video content in the brochure? Video, a video brochure marketing company extensively covers all of the benefits of using video within your marketing mix. How Print Screen Mac.
The days of garish word-art style graphics are firmly buried. Now, it’s time to design sleek and modern-style brochures with interesting formats, illustrations, and new-style typography.
Having this kind of print collateral in your position will ensure you’re never lacking when opportunities arise. For example, say if you receive a late notice promotional or trade-show invite, you can head over with your carefully made signage to help make your booth stand out. How Print Screen Mac.
2. Catalogs
The old catalog was often a large and attractive phonebook-like tome. They often featured dirt-cheap materials including extremely-thin pages and poor graphic design.
The modern catalog is much smaller and thanks to lower-cost printing and materials, it’s easier to design an aesthetically appealing catalog that really catches the eye. How Print Screen Mac.
Catalogs are now easily targeted to the buyers and prospects who will appreciate them the most.
Focus on quality, not quantity for your modern catalog. Maximize the use of color and material to ensure that your catalog looks and feels high-end.
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3. Business Cards
No matter how long other content forms battle upon the digital landscape, business cards will never die! They’re the swiss-army knife of print and can be created for both individuals, departments, and brands.
Business cards are incredibly important for any form of person-to-person networking. They’re one of the first pieces of content exchanged between individuals at trade shows, meetings, lectures, seminars, and meet-ups of all types. How Print Screen Mac.
Business card aesthetics are incredibly important for company representation and 72% of people still judge businesses from their cards.
Modern business cards align themselves to the smooth minimalist graphical style that we’re used to seeing in print today. A key aspect of business card design is color. Here are some hints for coloring your business card, or any other print media for that matter: How Print Screen Mac.
Red – Red evokes adventurousness and power. It’s perfect for bold brands in industries like sports and the outdoors.
Blue – Blue evokes calmness and stillness. It’s a great corporate color which makes an alternative to the usual greyscales.
Yellow – Yellow is generally considered a difficult color to use correctly. It evokes a sense of youth or optimism and can be used for new, millennial, or progressive brands. How Print Screen Mac.
Green – Green is traditionally associated with nature and the environment and thus, it’s not surprising that it’s the color of choice for eco-driven brands. It can also be used to evoke a calm sense of togetherness
Purple – Purple has always been associated with luxury. Combine it with gold for arguably the most high-end color scheme achievable, if this is appropriate for your brand. How Print Screen Mac.
Monochrome – Grays, whites, and blacks are sleek, sophisticated, and technological. They’re useful for a variety of brands and can be used in tandem with other colors to modernize your business card.
4. Flags, Signs, and Banners
Signage is obviously an intrinsic component of the brick-and-mortar store. If you can remember signs back in the 70s and 80s then you’ll remember that signs and banners were more utilitarian than anything. Now, they have to illustrate your brand with a high-quality logo. How Print Screen Mac.
Above: Only acceptable in the 70s!
You can’t just settle with cookie-cutter designs when developing your signs, flags, or banners. Go for something sleek, edgy, or modern to cut through the noise.
5. Direct Mail Postcards
Postcards are formed of just one thick two-sided sheet, making them easy to read and easy to create.
Direct mail promotions in postcard form are as popular as ever. They easily stand out from the pile and since no pages need to be turned, a customer needs to take just a couple of glances to work out what the postcard means. How Print Screen Mac.
Postcards are ideal for promotions and can be targeted to seasons or trends.
Conclusion
The print captures a different dynamic of the marketing mix when compared to digital content and it’s still an incredibly useful medium for brands and businesses.
The key to great print marketing is awesome graphic design. Spend some quality time ideating your designs before passing them to your graphic designer. How Print Screen Mac.
With eye-catching colors, interesting formats, and high-quality materials, you can ensure that your print sifts up to the desktop, not down to the bin!
The article was originally published here.
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