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Building Brand YOU - The Product As with any product on the market, a brand style guide that determines look, feel, behaviour, values, and representation is crucial in identifying the brand and, consistently and effectively communicating…

Get ranked higher with effective backlink techniques/strategies Creating backlinks is a very popular Off-page SEO tactic. Backlinks are the links from an external site to your site. The more quality backlinks you have, the higher your site…

7 deadly sins in Marketing Automation Marketing Automation Platforms: For upon|Let us introduce you to the 7 commonly made mistakes in Marketing Automation we consider as 7 deadly sins. Find out if you’re guilty of making these mistakes…

CRM is not a new concept; it has been in the business world for over a decade. With the dawn of cloud technology, CRM has created a buzz in the sales domain. It is an exceptional technology that helps in many ways. Although CRM is a…

The Digital Dozen is a series of profile interviews with thought leaders in the technology industry. Here we speak with Ally Stuart, Managing Director, EMEA, Sharethrough - native advertising company - about his career path and ask the…

Vital SEO Statistics to Shape Your SEO Strategy Search Engine Optimization on Google: For upon|Although infographic marketing has been around for a decade (and 65% of marketers use infographics, according to the Content Marketing…

Why F1 needs to fast-track its fan base F1 Standings: The new F1 season has only just started but there are more questions about the health of the sport than positive comments about yet another round of changes. Each Formula One race can…

Entrepreneurs: Measure the right KPI when it comes to your Start-ups What Is KPI: For Upon|The need for measurement is most evident when a start-up competes with itself. This is the best sort of competition for two primary reasons.…

How to Promote your Business with Facebook: For upon|With over 2.13 billion active monthly users worldwide, Facebook remains the most popular social media platform year after year. And while the beginning of 2018 has seen the network’s…

Earlier this month, more than 5,000 attendees packed out Birmingham’s huge NEC to discuss, debate and share best practice on marketing, technology and multi-channel sales at Internet Retailing Expo (IRX). This is a space that is now moving…