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Imagine this: you want to purchase a product, any product. What's the next likely thing you'd do? Check it out on the Internet to know what it's like, find out its features, price, in short— wrap your head around it, at your convenience.…

In the last few years, e-commerce has grown tremendously. Today, you can trade with anyone regardless of where they are in the world. The huge range of products and manufacturers available gives you a chance to settle for nothing less than…

. After 25th May 2018, companies can only engage with customers who have given their explicit permission for organisations to engage with them. However, this permission will not be easily granted either, as brands will have to provide…

These Five Things Will Help Your Web Dev Project There are things that determine the success of a web development project. And letting them slip through the cracks results in fewer customers and lost revenue. No matter the core…

5 Ways to Improve Push Notification Performance in 2018 What is a Push Notification: Studies have revealed that users who use the app more frequently tend to stick around longer. Also, customers who linger around your app longer tend to…

The last couple of years have been marked by uncertainty. From Brexit to global politics, new technologies to regulation and governance, there has been a general feeling of caution from businesses surrounded by disruption from all sides.…

Omni-channel Vs Multichannel: Which Serves Your Customers Best? Omnichannel Defined: What precisely do individuals mean when they discuss Omni-channel versus Multichannel? In spite of the fact that they may sound relative, the approach to…

The death of re-marketing and its repercussions on e-commerce Remarketing: Google has been taking steps to end re-marketing. A bold move, perhaps, and a worrying one for advertisers. Google has recently introduced an addition to its…

Marketing Automation vs. CRM - Which One is Best for Your Business? Marketing Automation is: For upon|If you are reading this, it is perhaps because you are stuck in a dilemma shared by many marketing strategists, whether to trust CRM or…

With 3 billion people on-line, your business needs to be there too. But where to start? It's easy to get lost in the huge number of things that you could do, so start with what every good business needs: a strategy. This should basically…