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If you’re not using social media analytics tools in the competitive digital marketing world, you are operating blindly. If social media is one of your marketing pillars, use it to understand how people and other businesses are interacting…

4 Reasons Why Your Business Needs A CRM Software Customer relationship management (CRM) is the main process of any organization which helps in managing all the information of the customers and interactions which you have with them. With…

Traditionally small to medium sized business have been limited in a number of ways to drive their businesses forward in ECommerce through lack of money, access and visibility. However with a new digital era , as shoppers change their…

The Digital Dozen is a series of profile interviews with thought leaders in the technology industry. Here we speak with Manu Mathew, Co-Founder and CEO, Visual IQ, a Nielsen Company, about his career path and how companies can make their…

Twitter is not just about sharing what you had for lunch Master Of Scrum: By following experts in your field, you are exposed to a priceless library of knowledge and access to industry thought leaders. Let’s face reality, those in the…

Creating Effective Integrated Marketing Campaigns Templates for Marketing Campaigns: For upon |Marketing campaign success in today’s mobile-focused, multichannel, and distinctly social media-driven landscape relies on an integrated…

Over the past few years, many people, including retail experts, have predicted the doomsday of brick-and-mortar stores. With the strong rise of e-commerce and the mass closing of many physical stores by giant retailers, there are many…

Twenty-first Century bank heists – more ransomware than romance as cybercriminals go for the digital vault Cyber Attack in the US: There used to be a certain romance about a classic bank robbery - the outlandish plots, the intricate…

The data you have gathered for the benefit of your reader needs to work hard to generate leads for you. Through the process of Syndication, your content will be able to achieve maximum exposure, build traffic to your site, promote yourself…

Why You Should Incorporate Video Content on Your Website In today’s competitive business world, your company needs to stand out from the crowd. To improve a business website, why not incorporate video content? Producing video content…