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The impact digital transformation has on new customer experiences Digital Transformation is: For upon|Digital leaders in every industry outperform their competition by a wide margin. After comparing financial results of companies based on…

Where are we, post-GDPR go-live? Fines GDPR: For upon|GDPR is now fully enforceable by the ICO, but just weeks before it became so, the business world seemed to be waiting with bated breath as marketers, technologists, lawyers, and…

How brands are using social to manage the customer experience Experience With Customer Service: For upon|A Digital Leaders roundtable hosted in London last month provided some great insights into how brands are trying to use social…

How CRM platforms Can Influence Revenue Generation for Businesses The Custom CRM solution has empowered the CRM software which enables the business organization to boost their sales and revenue graph. The latest CRM trends suggest a…

Chatbots are coming for CRM: Is your business ready? Chat Bots Online: Be it ordering food or asking for consultation related to investments or funds, people probably will deal with chatbots today at some other point in the day. Those, who…

Podcast - From Cannes Lions: Marketing Technology Podcast: The first of three episodes was recorded at the Cannes Lions International Festival of Creativity 2018. In this episode, we looked at some of the technology on show and we were…

If you are finding your content marketing strategy isn't reaching the right audience or that your attendance has been dropping off as of late, this message is for you. Today, we would like to share a few useful strategies for targeting…

The formula for Customer Lifetime Value: For eCommerce websites, the shopping cart is a key focal point – the lucrative loot bag that signifies a converted visitor and a stream of revenue. Much of our marketing efforts are placed on…

One of the great things about pursuing an entrepreneurial venture is the creativity in the marketing campaigns that you choose to execute. Most startups are strapped for cash and need to implement low-cost strategies that will also yield a…

Demystifying B2B Digital Transformation B2B Markeing: Digital transformation has been almost endlessly discussed – in fact, it is safe to say that it is now one of those phrases. But despite all this discussion, there is still a lot of…