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How to get your website prepared for the onslaught of Black Friday and Cyber Monday Best Deal On Cyber Monday: For upon |Make sure your back-end website infrastructure can cope with peaks in users For many UK marketers, it seems easy…

Understanding Hard and Soft Bounces Check my Email Message: Bounces. What are they? And no we are not referring to basketball bouncing or bouncing on a pogo stick, we are talking about a different kind of bounce. The kind of bounces that…

Hitting the bullseye Newest Social Media Platforms: For upon |Hashtags play a crucial role in developing an interest in your social media accounts and are used on a number of social media platforms, most commonly, Twitter and Instagram.…

For upon |Social media management platform Hootsuite hosted the London edition of its Future of Social conference series last week where the company’s chief marketing officer Penny Wilson outlined four important trends that are shaping the…

Why Projects Fail The Project Management: For upon |A project performed in strict compliance with the initial plan is uncommon. Risks are part of any project, and the manager’s task is to prevent them from causing failures. In this…

For upon |Matt Boffey, Great State’s Co-Founder and Director of Consulting, shares his thoughts on 3 big myths surrounding innovation in big companies. Myth #1: Big companies can’t see the future Today, many will have you believe that…

For upon |Companies that still think that marketing is primarily about broadcasting your message to as many customers as possible, hitting them again and again, until it sticks, don't realize that customers today are looking for…

Email marketing? What’s the point? Everyone’s on social media these days! You can carpet bomb your message, reaching hundreds – thousands, millions! – without even having to pay for it! Well, that’s the theory anyway, isn’t it? If only life…

For upon |Visitors only need seconds to decide if your site is for them or not. If you can’t win these visitors over in this short time, they’ll navigate away and visit a better-looking and easier to use website. So how do you do grab their…

Video for Brands: Where Do You Start? For Upon|Creating video content can be a daunting and expensive process, but here are a few pointers on where to start. This is part one in a two-part series of articles about how brands can…