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For upon |As social channels make it easier to integrate shopping on their platforms, how best can brands buy into social commerce, what challenges should they be aware of and why does it matter? Social media is reinventing itself. While…

2 things your business needs to support customer retention Customer Retention Strategy: For upon|There are a few things you can build into your business model to simplify customer retention in the long term, apart from the obvious…

For upon |Artificial intelligence is on the rise and many companies are utilizing marketing automation in order to communicate in real-time with their customers and deliver highly personalized experiences. Part of this technology…

For upon |The UK’s long hot summer saw retailers perform better than expected, with sales rising 0.2% for the month of August, but times are still challenging with numerous well-known names from Evans Cycles to Claire’s Accessories…

For upon |In a digital era where new technologies take over every aspect of our lives, standing out from the crowd with traditional off-line marketing could have some seriously lucrative benefits for your business. Despite the rising…

How to combine science and emotion for Customer Experience success For upon |Recently we spoke to Customer Experience (CX) legend Maurice Fitzgerald, the former VP of Customer Experience at HP, author of 4 books on the subject of customer…

For upon  |How do you keep people excited about your product or service? These top customer retention tips can help decrease your customer churn over time and earn you more loyal customers. 1. Focus on making customers lives easier You…

For upon |Are you wondering whether to invest in the Net Promoter Score (NPS) to improve your customer experience? The debate is rife amongst NPS evangelists and those who are more doubtful, so here I share some examples of companies who…

How Can You Build Your Brand Image Using Social Media Social Media Marketing Influence: For upon |It is not an easy task to build trust with your customers, you need to invest a lot for establishing your business. To handle everything in a…

For upon |When it comes to customer service, business owners are often struggling between staying with the old ways and going with the automation flow. It seems that everything around us is becoming automated, and people all over the…