2018

Do you really know how to fix antiquated integrated marketing strategies? Take a moment to really think about all the options a marketer must consider today compared to what was available a decade ago. To take that further, how many best…

Gartner Hype Cycle 2018: AI, ML, VR, IoT Platforms and SDS- Impact in 2 to 5 years What Are IoT: According to Gartner Hype Cycle 2018, Artificial Intelligence, Machine Learning, Virtual Reality, IoT Platforms, and Software-defined security…

Technology keeps appearing as an election theme - from Wilson's "White Heat of Technology" in the 60's to today's "Digital Economy" . With that in mind, and keeping an eye on today's new technology, let's fast forward 50 years to see how it…

Technology-driven innovation is redefining the retail sector. All these disruptive ideas are bringing in greater customer experience and increased opportunities for the retail players irrespective of their size. We have witnessed various…

What are the digital marketing buzz words you will be hearing in 2018? The Internet has always been a mature ground for innovation and new concepts. The challenge of Digital Marketers and Start-uppers alike has consequently been to…

Many advertisers have lost confidence in the transparency and honesty of the programmatic ecosystem, according to new research published today by London Research in partnership with TRUTH. The State of Programmatic Advertising report has…

The lack of consistent metrics and measurement has emerged as the greatest challenge for advertisers carrying out programmatic advertising, according to new research published this week by London Research and TRUTH. The State of…

Designer Brands: For upon|It’s difficult for brands to navigate in a world of mistrust, misinformation, and multiple mindsets, however, there is an opportunity to nurture an environment where brands can rebuild consumer trust by engaging…

The Fourth Industrial Revolution is abruptly changing all business models, this disruption brings both great challenges and fantastic opportunities. Employment will suffer the biggest changes in a shorter time frame, skills needed to…

Last Tuesday I had pleasure in attending the superb inaugural Digital Disruption Summit in London drawing a blend of 450 attendees, fantastic speakers, great discussions and an expertly curated day. I am bursting with inspiration. Below is…