2018

It’s 2018 and we still can’t define customer experience From EX to CX, UX to BX, it seems fair to say that 2017 was the year that brands truly embraced ‘experience’ as the mantra behind their marketing efforts. While Customer Experience,…

Used by world leaders and regular citizens alike, Twitter is a social media platform that has undeniably transformed the way that humans interact. While this may seem hyperbolic, Twitter has created a language - initially in 140 characters…

While YouTube is a fun way to scour for the internet’s most viral videos, it’s also a powerful way to disseminate your brand’s message. With over 1.5 billion monthly active users, the platform’s reach is second only to Facebook. In regards…

Why CRM is an Enterprise Necessity CRM Mean: In a global economy where business services can be offered in diverse ways and by countless service providers, competition is becoming more difficult to manage. The barriers to market entry are…

How to Build an Ideal Buyer’s Persona Examples of Buyer Persona: You may have been exposed to the concept of the persona, from either a design or a marketing perspective. Personas are also making inroads into HR and recruitment,…

10 Ways to Get New Clients Advisory Clients: Realistically, it will be impossible to keep every client due to any number of factors; the marketing director you've worked with for years leaves or another design firm offers a "loss leader"…

How to protect your organization from cyber intrusion? Cybersecurity is an essential precaution against potential threats, which can hamper the overall working of the business. In this blog, some of the key factors to avert cyber attacks…

Online web-to-print are a rage today. Thanks to the convenience and personalization it offers to the e-shoppers. Discover what makes them better than the traditional brick and mortar stores. The idea of going to a store, browsing through…

The Digital Dozen is a series of profile interviews with thought leaders in the technology industry. Here we speak with Michele Marzan, CSO of MainAd – the bespoke performance and marketing display company, about his career path and ask the…

The popularity of blogs is increasing every day. They can be a part of a website or simply a type of a website. They are extremely affordable and inviting for those who want to be creative while posting personal information, commenting…