2018

Drowning in the ever-flowing sea of content, it’s time the user fought back. When it comes to branded messaging, the audience is too often being forced to consume rather than willingly choosing to interact. For a brand, the temptation to…

With Google’s implementation of the Mobile First index, whereby a brand’s mobile website is to be the default listing in the Google search results, it is clear that designing a great mobile user experience should be a top priority for every…

Successful multi-channel retailing is essential to ensure excellent shopping experiences for customers. This infographic summarizes the key steps to get ahead in multi-channel retail. Customers are engaging with businesses at several…

The way in which marketers frame their offering radically impacts their conversion rates/ Our new series, When Push Comes To Nudge, breaks down nudge theory and gives bite-sized insights for marketers to add to their repertoire. Humans…

After revolutionizing the world of mobile apps in 2017, AI-based mobile apps are all set to create an impact in 2018 as well. 2018 is already said to be the year of personalization, which sets the base for the year to be AI-friendly. New…

Inbound links are an asset when it comes to online marketing. Your website receives authority when a link is pointed to your website. Here are the five points you need to know about your links and how it affects your Google ranking.…

Masterbrands – where a specific overarching brand name serves as the main anchoring point on which all underlying products are based – have clear commercial benefits. These extend far beyond their ability to encourage emotional connections…

Looking good from all angles: why rich media is such an effective marketing tool for online retailers Marketing Tool: Until a few years ago, brands tended to take loyalty pretty much for granted. Whether it was Kellogg’s for cornflakes,…

How Mobile AI Will Transform Our Lives AI In Apps: For upon |The age of Artificial Intelligence (AI) is almost upon us. Rapid developments in machine learning have allowed us to build better, smarter machines that are capable of making…

Recently pub chain J D Wetherspoon announced that it was quitting social media because “people spend too much time on Twitter, Facebook and Instagram”. This idea of “switching off” is a common discourse in current culture and recent…