Get Knowledge - Information
Yearly Archives

2018

The Shift from Campaign to Content Marketing

How brands are moving towards a more long-term content strategy. The way people consume content has changed. Due largely to the proliferation and preference for consumption of content on mobile devices and the steadily improving quality and…

CRM – Three mistakes to avoid

A CRM purchase is an important decision an organization makes to grow its business and need to live with it for years to come. Focusing on the real data and analytics related capabilities of a CRM system will go a long way in ensuring it…

How do we use link without abusing the keywords?

One of the most used resources when making link building strategies is the use of articles that contain one or more links. There is no doubt about the effectiveness of these techniques, someday I will make an article with some examples of…

The Rise and Rise of Influencer Marketing

As the influencer marketing industry develops, we will of course see changes. The challenge, however, is determining how to grow with these changes, spot the opportunities and utilise the power of this new and exciting sector. The role…