2018

How brands are using humour to show personality and gain trust Brands Personality: 7 examples of films that do (and don’t) hit the mark. It’s all about trust. As consumers, it appears we are losing trust in the brands we buy from.…

It takes a Village It takes a Village: Assembling a large following on one social media platform is not an easy task to achieve…it takes time and effort. That said, the ability to diversify across multiple social platforms enables…

5 Ways Big Data Analytics Power Productivity & Profits Big Data: The field of Machine Learning and Artificial Intelligence has driven technology during the past five years. It is to be noted that the algorithms being used in these…

PPC Strategies in Affiliate Marketing Pay Per Click Advert: For upon |Are you on the lookout for PPC strategies that you can leverage for all your affiliate marketing efforts? Make sure you jump right into this post to find out.…

The LIFT Model is a neat blueprint for optimising landing pages through experimentation. It boils down to 6 defining factors for analysing, testing, and improving landing pages and content; in this case applied to the world of referral…

The Digital Dozen is a series of profile interviews with thought leaders in the technology industry. Here we speak with Alex McIlvenny, VP Sales Europe and Country Manager UK of Ligatus, about his career path and ask the question on…

Get interactive with your customers using Smart Packaging Customers Service Spectrum: For upon|As the ‘Internet of Things continues to become more commonplace in our day-to-day lives and interactive products become more prolific, consumers…

Why Always-On Doesn’t Cut It Anymore Content Creation: Brands must stop broadcasting on their terms and start to think user-first We are drowning. From ads to content marketing and everything in between, we are drowning in a sea of…

5 PIM Success Stories of Retail Stores Retail: The retail industry is growing at a fast pace globally, and so are its challenges. Most retailers are looking for new ways to improve brand experience across multiple channels and customer…

Collaborative Team Efforts: A Revolutionary Tool for Start-up Success Collaborative Team: Any entrepreneur with a vision can initiate a new business or start-up. However, entrepreneurs who embrace the “single army” approach usually regret…