2018

Setting up your marketing team for success is tough in today’s digital era. While the proliferation of channels and devices provides more opportunities to engage consumers on a personal level, it also brings new challenges: especially for…

Podcast from Cannes Lions - Marketing Trends Marketing Trends Social Media: The second episode was recorded at Cannes Lions 2018. Here we looked at some marketing trends being discussed with Somethin'Else; the BRIT Awards and ITV on how…

For the last 6 years, we’ve watched Scott Brinker update that MarTech landscape diagram each year. It started with 150 technologies in 2011 and now in 2018 it’s just shy of 7000. The 2018 edition adds up to more technologies than all of the…

Email Signature Marketing: 7 Practical Tips That Will Help You to Achieve Your Marketing Goals It is not a surprise that the email signature is an ascending marketing tool in the business industry. Whether you’re a bakery owner with an…

Importance Of Brand Registration For Your Business Trademarks Symbol: Trademarks are something that often seems unnecessary and is therefore neglected. Most people don’t realize that by giving their business a trademark, they actually give…

Today, mobile surfs more than 60% of internet. If you don’t have a responsive website - then you are losing your business. Here are some solid references why your business needs a responsive web design. Today, the web is not only limited…

Consumers say they don’t care about personalization — but that doesn’t mean marketers shouldn’t do it Personalisation Mall Coupon: A recent survey of UK consumers by Acquia revealed lackluster demand for personalized experiences. Sylvia…

Customer-centricity: what does it really mean and how can you achieve it? What does it mean to be customer-centric? Put simply, customer-centricity describes a philosophy/strategic intent whereby a business is entirely focused on and…

How Much Is Matt Lauer Worth? The Fired ‘Today’ Host May Have Been the Highest-Paid Anchor Ever Matt Lauer - Matt Lauer’s firing from the Today Show amid allegations of sexual misconduct will likely have a significant financial impact on…

Little Caesars is giving away free pizza on Monday, April 2 after losing a March Madness bet. The restaurant chain said it would give customers free lunch combos if a #16 seeded team defeated a #1 seeded team in the 2018 men’s college…