2018

Retail Media combined with purchase data can boost margins - no wonder Amazon & Alibaba are moving into battle for this. How can retailers strike back? Where the profit grows For a few years now, tech-driven challengers have been…

CDN – Content Delivery Network – is one of the latest SEO buzzwords – but how does it help your Google ranking? CDN integration serves a cached copy of your site from a location closer to the visitor, which drastically reduces average page…

Erik Gordon Nyc Erik Gordon Nyc is the CEO of Ergo Ventures LLC, private equity and venture capital investment company.  Through one of his portfolio companies, Insurgent Media, he has produced a number of films and…

The General Data Protection Regulation (GDPR) can be broad and far-reaching but looking at it from a digital marketing perspective – what are the new rules of storing personal data? And more importantly, how is it going to affect marketers.…

Customer Service For Spectrum: For upon|As marketers, we're always looking to get the best results for our clients. But should we highjack the emotions of their customers to do so? No, as I explain in this post, you're better than that.…

In the last couple of months, Facebook has been changing the way they present ads and pages on their platforms in a way to add more transparency to their users. This should help Facebook offer a better experience to their users and put more…

How to smash your targets on Amazon by cracking the A9 algorithm! What exactly is Amazon’s A9 algorithm? In a nutshell, it is the name of Amazon’s search engine algorithm. It is the strategy that lies behind Amazon’s search box, which…

Three ways retailers can create brand fans Store Retailers: Since the 1950s and the advent of television, heavy investment into brand building via advertising and marketing has ultimately been about encouraging consumers to believe in you…

5 things that can influence affiliate marketing Agency for Digital Marketing: For upon|Affiliate marketing is an online market where advertisers or merchants pay the individuals or companies who do the task of promoting the services and…

How Brands Can Benefit from Creating Ephemeral Content Creating Content: Read about how brands use ephemeral content in their marketing strategies to attract and retain new customers and entertain old ones. Snapchat debuted back in…