Programmatic

Many advertisers have lost confidence in the transparency and honesty of the programmatic ecosystem, according to new research published today by London Research in partnership with TRUTH. The State of Programmatic Advertising report has…

The lack of consistent metrics and measurement has emerged as the greatest challenge for advertisers carrying out programmatic advertising, according to new research published this week by London Research and TRUTH. The State of…

January 2017 was a turning point for advertisers employing programmatic advertising as part of their marketing plans. It was when Marc Pritchard, CMO at P&G slammed the “crappy media supply chain” calling it “murky at best and…

The digital dozen – Tom O’Day, Director of Product Strategy and Operations, OpenX What is Digital Marketing: The Digital Dozen is a series of profile interviews with thought leaders in the technology industry. Here we speak with Tom O'Day,…