gift personalization

Personalization in the Non-Sexy, Non-Ecommerce World of B2B Manufacturing What's B2B Mean: For upon|Remember the 1980s, 90s, and Noughties? There was this thing called “marketing nirvana,” which was also coined “1:1 marketing.” Marketers…

Consumers say they don’t care about personalization — but that doesn’t mean marketers shouldn’t do it Personalisation Mall Coupon: A recent survey of UK consumers by Acquia revealed lackluster demand for personalized experiences. Sylvia…