data driven attribution

For upon |Customer journeys are becoming more complex with the evolution of new online platforms. It is more than normal that a customer journey contains a set of touch points on different platforms before a conversion. The challenge with…

 How to Create a Winning Data-Driven Content Marketing Strategy in 2023 Digital marketers know the role content marketing plays in their strategies. Research shows that it’s the second most effective tactic marketers plan to use in 2018.…