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How to combine science and emotion for Customer Experience success For upon |Recently we spoke to Customer Experience (CX) legend Maurice Fitzgerald, the former VP of Customer Experience at HP, author of 4 books on the subject of customer…

Personalizing the Customer Experience Personalizing: It is critical for your organization to deliver high-performing, personalized encounters across the customer lifecycle. According to Gartner the most popular, frequently consulted…

Redefine the Customer Experience with a Right Content Strategy Customers are the number one priority of every company. There cannot be a business without customers of course. Customer Service and Customer Experience (CX) are two different…

It’s 2018 and we still can’t define customer experience From EX to CX, UX to BX, it seems fair to say that 2017 was the year that brands truly embraced ‘experience’ as the mantra behind their marketing efforts. While Customer Experience,…