Brands

How Your Brands Packaging Can Tell Your Story Tell Your Story: For upon |Eye-catching colors, fonts, graphics, and images along with quality packaging is the key to eCommerce success! Packaging is just paper and string, right? After…

How brands are using humour to show personality and gain trust Brands Personality: 7 examples of films that do (and don’t) hit the mark. It’s all about trust. As consumers, it appears we are losing trust in the brands we buy from.…

If you're currently working in marketing for any large firm then you will no doubt by now have been involved in some way in the production of digital video content for your brand. For those creating content on a more frequent basis, the…

Designer Brands: For upon|It’s difficult for brands to navigate in a world of mistrust, misinformation, and multiple mindsets, however, there is an opportunity to nurture an environment where brands can rebuild consumer trust by engaging…

What does that mean for content? As social media networks de-prioritise content from brands, and brand themselves re-evaluate their relationships with the big social players, what does the future look like when it comes to content? It…