brand identity

Decisions, decisions: As algorithms make more of them, brands are losing their human touch Brand Persona: For upon |Think about the last time you switched your gas and electricity provider. What spurred your decision? There’s a good chance…

Brand monitoring - What are the benefits and what can I monitor? Brand World: For upon |Brand monitoring is the strategic and proactive monitoring and analysis of a brand's growth, reputation, and associated brand content. It’s carried out…

Building Brand YOU - The Product As with any product on the market, a brand style guide that determines look, feel, behaviour, values, and representation is crucial in identifying the brand and, consistently and effectively communicating…