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Decisions, decisions: As algorithms make more of them, brands are losing their human touch Brand Persona: For upon |Think about the last time you switched your gas and electricity provider. What spurred your decision? There’s a good chance…

Brand monitoring - What are the benefits and what can I monitor? Brand World: For upon |Brand monitoring is the strategic and proactive monitoring and analysis of a brand's growth, reputation, and associated brand content. It’s carried out…