BRAND

Launching a brand: Our top tips Ray Brand: For upon |"Brand is more than what you see. It’s what you hear, read, and sense too..." Creating a brand from scratch is so much more involved than just designing a logo and selecting fonts.…

Pornography, brand xHamster has unrolled a logo refresh upon its original hamster creative that has adorned the site for eight years. For upon | Launching with the site back in 2007, the hamster avatar has “evolved” after a crowdsourced…

For upon |Amazon Music is pushing its paid streaming music service with a new campaign as a way for listeners to power their preferences by using Alexa. The service is building on its momentum with the launch of ‘A Voice is All You Need.’…

For upon |Cinematic video game trailers were once the staple of YouTube pre-roll but poxy mobile gaming ads have seized this space on the (wrong) assumption that my gaming love would convince me to download a smartphone title that…

Magician Michael Carbonaro gets Redditor to apologize after making a video For upon |Everyone enjoys a good old-fashioned magician-hidden camera controversy. Michael Carbonaro, who stars in truTV’s, The Carbonaro Effect, was accused of…

How Your Brands Packaging Can Tell Your Story Tell Your Story: For upon |Eye-catching colors, fonts, graphics, and images along with quality packaging is the key to eCommerce success! Packaging is just paper and string, right? After…

Decisions, decisions: As algorithms make more of them, brands are losing their human touch Brand Persona: For upon |Think about the last time you switched your gas and electricity provider. What spurred your decision? There’s a good chance…

Brand monitoring - What are the benefits and what can I monitor? Brand World: For upon |Brand monitoring is the strategic and proactive monitoring and analysis of a brand's growth, reputation, and associated brand content. It’s carried out…

How to organically build your brand Brand Build: For upon |Organic search is alive and well – you just need to be smart about it. Read on to find out what it takes to be successful at organic search in 2018. Reports of the death of…

Mobile-Text Message Marketing via Loyalty Rewards Program and Millennials Text Message Marketing Service: For upon|Mobile marketing used in conjunction with a loyalty rewards program is the most effective marketing tactic used by some of…