amazon digital customer services

What Big Data Is: For upon |Forget about defining personas rotely and applying segmentation strategies from decades ago, which focus on the assumption that all the customers in the same segment follow the same linear path from awareness to…

How to Take Your Customer Experience to the Next Level in 2019 Manage Customer Experience: For upon |There were those days when having a great customer experience revolved around all-around human interaction – for example, a smile from a…