Reading Content Online: Revealing Readers’ Habits! – Infographic
Content Writing for SEO: For upon |To hit the target audience, content type and content placement on a web page need serious attention. For the Right presentation of the content, check out this infographic to know the important trends & statistics that reveal how people read content online. Content Writing for SEO.
When you pick a book, you might prefer reading it from the first page to the last one. That is not the case with online reading. People sift and jump from one to the other page without reading thoroughly. What does it mean? Reading habits of real-world readers and digital readers differ. It poses a big challenge for online marketers to devise content presentation strategies so as to make their website a big hit among prospects or customers. Content Writing for SEO.
GO-Gulf has presented very interesting facts in its infographic regarding the habits of online content readers. Read and learn how to move as per the interest of the target audiences. Content Writing for SEO.
Attention Span Of Users
Statistics reveal that in the year 2000, users spent 12 seconds attentively on a web page. The rate dropped to 8 seconds in 2018. And, 55% of the users spend less than 15 seconds on a web page. Users who spend 15 or more seconds on a web page have a 25% chance to recall the brand than those who spend less than 10 seconds. It means marketers have to present the most interesting information related to the business in such a manner that it could grab the users’ attention in the first 8 seconds of their stay at the website. Content Writing for SEO.
The Left-Right Viewing
Although F-pattern page viewing has been the most common type among internet users, now stats tell that users spend 69% of their online presence time viewing the left half of the page and 30% viewing the right half of the page. It seems the most important information, headlines or images should occupy the left half of the page to grab users’ attention. Content Writing for SEO.
The Page-Fold Matter
Users spend 80% of their online presence reading the information available above the page fold. It is true that interesting information lets the users scroll down the page, but they spend just 20% of their time looking at what is there below the page fold. On average users read just 20% of the text on a web page while 0-20% of users go for full page reading. Content Writing for SEO.
The Returning Visitors
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If you are successful in keeping the website visitors engaged while reading an article for 3 minutes, you can expect them to return twice. While those who read an article on a web page for one minute return at least once. Interest factors should be considered while writing for the target audiences. Content Writing for SEO.
Users’ Engaging Time
If there are long news stories or information on a web page comprising more than 1000 words, then it keeps the users engaged for 123 seconds. Short stories engage the users for 57 seconds. It means the “less is more” philosophy is no more true for news stories and details matter a lot for serious readers. Content Writing for SEO.
Time Spent By Returning Visitors
Statistics reveal that returning visitors are more interested to read in detail what is there on a web page and for that purpose, they spend on average 277 seconds while reading an article. Overall users spend 123 seconds while reading. It means interest brings readers back and helps a rise in engaging time. Content Writing for SEO.
Reading Habits
This is the most interesting part of the stats revealed in the infographic.
- 97% of readers read just the title of the article
- 98% read the sub-titles
- 60% prefer content skimming rather than reading
- 91% like to read the image caption
It means titles, sub-titles, and images speak louder while attracting the target audiences, so the most interesting information should be placed there. Content Writing for SEO.
Concluding the stats, it is clear that to hit the target audience, content type and content placement on a web page need serious attention. The right presentation of the content can help business growth while at the same time it can distract the visitors if not used appropriately. Content Writing for SEO.
Is your content worth reading? If not, consider expert consultation!
The article was originally published here.
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