How to select the best digital publishing platform

Looking for the best digital experience platform? Here’s everything you need on your checklist.

Agencies for Digital Marketing: For upon|Options confuse the best of us. From giant media houses to independent bloggers, the search for a dependable content management platform has got everyone’s eyebrows knotted. This is also why we have many software solutions. SaaS products have been developed and perfected over the years to allow the creative to transfer their ideas onto the digital space without having to learn to code or change career tracks.

The digital experience is guided by these SaaS products. For publishers, this often revolves around the content management system, front-end, and other sister tools which help them manage their content and readers online. So how does one go about creating a digital experience?

Let’s start simple, there are many platforms out there, some are designed for broader use, while the others are for specific industries. Some platforms are created for self-publishers, while others need the support of an outside team. Some solutions charge a recurring monthly fee, while others charge based on bandwidth or perhaps a licensing fee. Agencies for Digital Marketing.

So how do you land the right system? Here are a few things to consider to get the best digital publishing platform.

1. Start with the right type of CMS

While your expectations from a CMS can take a while to list out, selecting the type of CMS you want can help narrow down your options.

You can choose a traditional CMS, a headless CMS, decoupled, or hybrid CMS. While these are all distinct, the essence remains the same. As a publisher, you need to explore which model would work best for you and your team. For larger teams with designers and developers, a flexible CMS would be ideal however for smaller teams, a low-maintenance but smart platform would be best.

2. Interface is key

Publishers often get carried away with the user experience of the readers and end up spending hours perfecting the front-end. But take a step back and look into the interface of your CMS. Do you have an easy-to-follow user interface that negates confusion and chaos in the newsroom?

Some CMSs are built for developers while others are specific to non-tech users like journalists. It’s important to have a system that works with simple clicks and allows users to function without constantly needing to knock on the developer’s cabin. Agencies for Digital Marketing.

A smart CMS will take care of multiple functions and bring everything together on the dashboard. You should be able to write, edit, upload, download, highlight, hyperlink, embed, co-write, etc through your CMS.

3. Compare because why not?

How do you select the best publishing platform? You compare your top picks. Comparison is encouraged while you’re investing in long-term tools such as CMS. There are many dedicated platforms like G2 that do the comparison for you. <also read – add comparison blogs> You can also manually compare. It’s important to look into the feedback and reviews of consumers of the product. Look into what the industry has to say, do media publishers appreciate the service? Are they lacking features? How many publishers have witnessed seamless scalability on the platform? These are questions that could help you pick your champ. Agencies for Digital Marketing.

4. Will it help you reach your end goal?

A digital publishing tool helps you deliver a digital experience. While you may have immediate goals you’re focused on, it’s also important to look into how this platform will serve you years from now. A digital platform is not a light investment, it makes or breaks your publishing experience, which is why you must have your long-term goals checked in. Agencies for Digital Marketing.

Things such as scalability, industry-appropriate updates, budget, flexibility, plugins, support, etc are crucial points that will show you if the CMS you’re getting today will last you for a year or a decade without slowing you down.

5. Simple is the way to go

While technology is constantly developing, it’s predictable to want every feature possible on your platform. Often, when publishers begin to build their native platforms, this is a challenge that comes up. If you’re opting for a SaaS platform that has been tried and tested, chances are you’ll have access to a solution that stands tall. This is because it’s important to prioritize the quality of the product over the feature list.

Is your CMS all talk and no work? Try to go the simple way. Find a platform that offers you the features you need and is dedicated to improving with the customer demands, all the while ensuring a stable and secure platform that doesn’t compromise on function. Agencies for Digital Marketing.

6. Compatibility

If your CMS isn’t mobile-friendly it’s time to bid farewell. As consumers go mobile-first, it’s important to allow your content team to create through their smartphones on the go as well. Find a platform that is compatible with ios and android platforms for both the users and readers. This allows quick and creative storytelling while allowing journalists to create through the liberty of their mobiles. Agencies for Digital Marketing.

Conclusion

Selecting the best digital platform is a difficult task but we suggest you take your time with it. Try to prioritize the digital experience of your journalists and readers while you’re at it. Are you curious about the points discussed above? Would you like similar articles to help you land on the best CMS? Here are a few blogs you can look into.

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