10 Factors that Influence Customer Buying Behaviour Online
Ecommerce Business: Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of any disruptions. This becomes a vital fact influencing your eCommerce business too.
In fact, for an eCommerce business enhancing the customer experience becomes the top priority, especially, when you look around and find your competitors strategizing towards their growth at an equally fast pace. Within that, your first step towards delivering a compelling customer experience is understanding the customer’s buying behavior. To make it easier to estimate the influence of customers I’ve identified the top 10 factors that potentially influence your online shoppers’ buying decisions
Quality of Product Description
For instance, the information about the product’s dimensions, weight, and material answers every question that comes to the buyer’s mind immediately your Customers are highly informed. They are accustomed to going deep into your product details once they like it. Here, your responsibility is to and quality, etc should be readily available.
Shipping Costs
It may often turn out that a customer would decide not to buy your product after seeing the final payable amount. Remember, the customer has nothing to do with the shipping that you bear with. So, it’s better they see the minimum shipping costs or rather free shipping.
Return Policy
Easy returns make the backbone of an online shopping business. In fact, a number of customers prefer buying stuff online considering the easy returns. Amazon, for instance, has managed to size up its sales by running a fantastic return policy. It asks the customers no questions and allows 30 good days to decide about returns.
Convenience in Searching for Products
Your app’s user interface plays a crucial role in influencing the buying prospects of your customers. A customer will likely leave your page or app if he is unable to find the relevant product within two search attempts.
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Again, this is about a good user interface. The more convenience a customer finds in your page or app, the better his chances of converting or buying your product. Good navigation helps him know where he currently is and in what is direction to move. A well-designed interface is a crucial part of web development and you need to think as your client with the purpose to create a convenient platform.
Complexity Levels in the Checkout Process
If your checkout process is too cumbersome asking for too much effort and involving several page redirection, your customer is likely to abandon you. Customers are accustomed to faster services.
Relevance of Product Recommendations
Product recommendation is a crucial strategy in eCommerce and it can lead to impulse buying too. However, too many irrelevant recommendations can divert the attention of your customers and even sometimes put them off.
Categorization of New Products
Even though you change the content on the homepage every day, customers will still get bored of seeing it regularly and end up overlooking the newer stocks. But, if they see a special icon for new products, they are much more likely to land there straight and purchase.
The inclusion of Special Product Category
This works quite similar to the above. You must always have this category of special products where you place your most sought-after products and grab the attention of your customers quickly.
Customer Reviews
This is a really important factor affecting your customers’ buying decisions. Given the fact that customer reviews are genuine, your new customers are much more likely to consider this peer-to-peer feedback. Make sure you earn maximum good reviews amid a few poor ones. Now that you know a lot about what matters to the customers while making a purchase, it’s time you look back at your processes and interface and maximize your sales.
This article was first published here.
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