November 20, 2018

For upon |Everybody is able to list several high-level customer segments that are relevant to their business. There are always loyal customers, customers who structurally hunt for the best deals, customers who have not been active for quite…

For upon |Customer journeys are becoming more complex with the evolution of new online platforms. It is more than normal that a customer journey contains a set of touch points on different platforms before a conversion. The challenge with…

Deep-dive into customer feedback for 4 luxury brands – what can they improve? Luxury Brands: For upon |We’ve used the AI powers to see whether we can find any juicy insights in customer feedback, and here’s what we found. We’ve…

Do You Know the 10 Core Pillars of a Content Marketing Strategy? Marketing Content Strategy: For upon |The content marketing strategy is essentially a blueprint that includes processes, standards, and topics to help you plan, create and…

Does it matter which customer experience metric you choose? Customer Experience Managemen: For upon |Are you responsible for measuring the progress in improving customer experience? If yes, I’m sure you needed to come up with a rationale…

For upon |In an age increasingly influenced by digital technology, charities are being forced to rethink the role technology plays in their operations, how it can support their core purpose, and what that means in terms of organisational…

Business Marketing Tips: Change Your Protocol For upon |Even if you don't have a large budget to devote to advertising, marketing a small business is vital. Fortunately, there are some great business practices entrepreneurs can put in…

How to Create a Successful Video Marketing Campaign in 2019 Video Marketing Companies: For upon |Video marketing is a powerhouse of opportunity for many brands – but few take the leap and invest in this strategy. The truth is that creating…

Common Application: The Internet of Things is the talk of the town over in construction, manufacturing, healthcare, transportation, and home automation. But we are yet to fully tap into the potential of IoT-driven solutions to trigger…

Wishing Won't Make It So Have a Full Feast of Email Data You can’t enjoy a Thanksgiving dinner with just a turkey and no sides, so why would you want a customer name with no email address? Don’t try to take the easy way out and expect that…