Why eCommerce is the current trend?
What Ecommerce Business: The e-commerce industry has undergone a number of changes this year, strengthening its position in global retail and wholesale. Self-isolation and the coronavirus were the impetus for change, as the percentage of mobile traffic and online payments increased significantly, and customers began to be interested in new services, such as home delivery and remote assistance when choosing goods. You can find eCommerce developers for hire at Elogic to know more. What Ecommerce Business.
Chatbots, artificial intelligence, and interactive marketing
Machine learning seems to be an incredibly complex process, but these technologies have become more and more user-friendly lately. In fact, it is not only a great way to save time and devote it to other aspects of the business, but also a tool for retaining and attracting customers. Advanced sophisticated algorithms can help identify:
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online shoppers’ value and brand preferences;
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gender;
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size;
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favorite color, which can ultimately influence purchasing decisions.
Avoiding manual systems makes your business more efficient and helps your customers feel their value because with each purchase you get a better understanding of their preferences. Thanks to the ability of artificial intelligence to analyze the habits of online visitors, you will understand much faster what works and what does not.
Social media sales
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55% of US consumers shop online after seeing their favorite item on social media. So if you want to be successful in 2020, it’s important to tag your products on Instagram, pin your products on Pinterest, and open an online store on Facebook.
The Chinese social network WeChat is a great example. It turns out that users in China spend almost a third of their screen time on WeChat because this is a multifunctional application that you can stay in for hours. Platforms like Instagram are actively developing in this direction, introducing a payment option and streamlining the process for the online shopper.
Offline retail
The ability to touch the product, and turn it over in your hands can play an important role. If your customers are just thinking about buying, this can be one of the factors that will influence their final decision. For consumers who are not yet familiar with your brand, this is an opportunity to get to know and understand your products, and for you, this is a chance to announce your business.
The prospect of moving from online to offline sales may seem daunting, but it’s a great opportunity to convey the essence of your business and connect face-to-face with potential customers. In modern realities, customers do not have to go to the store to make a purchase, but this is a chance for you to demonstrate all the benefits of the product. Make the experience memorable for your customers – using visuals, offering interesting interactions with a product, or telling a compelling brand story can help you increase sales, attract new customers, and increase your market engagement. What Ecommerce Business.
Switching to headless e-commerce
Finally, we would like to draw your attention to e-commerce solutions that involve removing a site template or theme and working exclusively with backend functionality, which ultimately provides you (and your customers) with a more convenient and effective user experience. We are talking about the so-called headless e-commerce. UI designers can then focus on creating an optimal user experience for their customers and maximizing their response to key business needs, rather than thinking about changing databases in server applications. Plus you may find Magento developers for hire at Elogic to help you. They can now simply display information on any device using an application programming interface (API). What Ecommerce Business.
Platforms like Magento 2, Shopify Plus, and Core DNA are already offering online stores to take advantage of the new approach to compete successfully and respond quickly to market changes. Since APIs can interact with any new device or channel coming in 2020 or later, your content will always remain relevant, no matter what innovations come to the mobile market. If you are thinking of moving to headless e-commerce this year, there is a lot of information on the pros and cons. One thing we are sure for sure: in 2020, these solutions will come to the fore. What Ecommerce Business.
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