Trending Google Searches: Top Google Searches
Top Google searches (as of June 2018)
We’ve just uploaded fresh data from June into Keywords Explorer—our monstrous keywords database—and naturally, we wanted to know which Google searches were most popular this month. Trending Google Searches.
the total size of Ahrefs’ keywords database is now ~6.1 BILLION keywords (~2.35 Billion of which are Google search queries from the United States alone). Which makes our database the biggest one in our industry.
We have pulled two lists for the United States:
- Top100 most searched keywords in the US—a list of terms with the highest average monthly search volume as of today;
- Top100 new keywords in the US in June—a list of the most popular search queries that we haven’t seen up until June.
And then we also pulled these “best new keywords in June” across all countries in our database, which turned out quite interesting as well.
So here you go:
Top 100 Google search queries in the US (in June 2018)
Unsurprisingly, this list is almost entirely dominated by branded searches. But we have decided to leave the list as is so that you could see the full picture.
Before we move on to the next list of trending keywords, it’s important to understand the keyword metrics that we display.
Search volume
Search volume shows how many times a given keyword is being entered into Google per month. And, because the search demand on many keywords tends to fluctuate from month to month, the number that we give you is an annual average.
SIDENOTE.
here at Ahrefs, we calculate search volumes by modeling data from Google Keyword Planner against clickstream data (learn more here). This method has proven to be quite accurate and we keep tweaking our model to achieve even better results.
Return Rate
Return Rate shows how often a person will search for that keyword again. It is a relative metric, so RR 3.55 doesn’t mean that people perform the same search 3–4 times a month on average.
But Return Rate is very useful when comparing two keywords.
For example, the keyword “Spotify” has RR 1.61, which means that people rarely search for that keyword again. (Probably because they were just looking to download this app or learn what it is.)
On the other hand, “youtube” has RR 3.72, which means that people search for it quite frequently. (Probably because people watch YouTube videos all the time—well, at least I do!) Trending Google Searches.
Learn more about Search volume & Return rate here.
Top 100 NEW Google searches in the US (in June 2018)
This list is much more interesting because it shows things that people in the US have started to care about in June all of a sudden.
What’s interesting, is that some of these new keywords had a big spike in search demand and then faded to nothing quite fast. While others seem to have a continuous search demand, that shows no signs of fading. Trending Google Searches.
“permit patty” vs “smash ultimate” are two good examples:
And in case you’re wondering what that “us open leaderboard 2018” stuff is all about… it’s golf.
I didn’t include Return Rate this time, because the vast majority of these Google searches were very close to 1.
But I included the Keyword Difficulty metric, which is super low for almost all keywords in this list (since they’re brand new). Trending Google Searches.
Keyword Difficulty
Keyword Difficulty score shows how hard it would be to rank in the top10 search results for a given keyword (learn more here). It is based on the size and quality of the pages that already rank there. Trending Google Searches.
Given that KD scores for most of these keywords are so low, I wonder if this very article will rank for some of them?
And that’s it for the US.
Let’s look at what bothered people around the World in June.
Top NEW Google searches around the World (in June 2018)
I know Ahrefs has a ton of customers from all around the world, and hopefully, everyone will find a fun keyword from their country in this list.
It looks like “us open leaderboard 2018” dominates the worldwide searches too!
(Damn, people sure LOVE golf!)
Top NEW Google searches in YOUR niche (in June 2018)
Did you know that you can use the “newly discovered” feature in Keywords Explorer to find search queries (containing any “seed” keyword) that were recently added to our database?
Keywords Explorer -> enter a seed keyword -> Newly discovered.
You can do some seriously cool stuff with this!
For example, imagine that you run a sports blog.
You could enter “world cup” as your seed keyword and find all the newly-discovered world-cup-related terms that we discovered in the last month.
It looks like people wanted two things: to find live streams and to see results.
We use clickstream data to discover new search queries, so some long-tail keywords may come in a little delayed.
Seriously, this is a potential goldmine of keyword opportunities. So please do play around with it and see what you can find. 🙂 Trending Google Searches.
Free mini-tool is coming soon… we (still) promise!
Back when the original version of this article was first published (April 2017), I mentioned that we were working on a mini-tool that would be updated with fresh data from all countries… every month. Trending Google Searches.
I’m quite embarrassed to admit it, but we still haven’t had a chance to finish making this.
(In all honesty, we got carried away with the brand new Rank Tracker and Site Audit tools.)
BUT it is ~80% complete—here’s a preview:
We’re expecting the next few months to be a bit less hectic, so we’ll have this ready for you soon!
Stay tuned! 🙂Trending Google Searches
The article was originally published here.
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