Email Marketing : Shouldn’t Underestimate the Power of

Email marketing? What’s the point? Everyone’s on social media these days! You can carpet bomb your message, reaching hundreds – thousands, millions! – without even having to pay for it! Well, that’s the theory anyway, isn’t it? If only life were really that simple. If only marketing could be managed successfully with so little effort.

For upon |Email marketing? What’s the point? Everyone’s on social media these days! You can carpet bomb your message, reaching hundreds – thousands, millions! – without even having to pay for it! Well, that’s the theory anyway, isn’t it? If only life were really that simple. If only marketing could be managed successfully with so little effort. While, of course, there is a place for social media – and all the more traditional approaches – in contemporary marketing, if you’re not employing email marketing, then you’re missing a serious trick for your business.

Email marketing is undergoing a renaissance for a very good reason: it works. And while, yes, it did come to develop a bit of bad reputation, being associated with spammers and the scourge of bulk address purchasing, ISPs now have that under control – more or less. Blacklisting soon puts paid to rogue operators. And if you do things properly, behaving ethically (no bulk buying of contact lists!) and administrating your data so that you minimize bounced emails and wasted opportunities. Management software, such as EmailVerifier.com could help you with that – our algorithms perform syntax checks, email server checks, and as many as 10 more real-time checks through our proprietary algorithms in order to dramatically decrease redundant and invalid/undeliverable email addresses, then email can be a vital tool in your marketing arsenal.

5 Reasons Why Email Marketing is Still Relevant

1. You’re contacting people who want to hear from you. Now, I hate to state the obvious, but if someone has gone to the effort of submitting their email address to you, jumped through the hoops of captcha and double opt-ins (signing up on your website, then verifying it via email), and hasn’t at any point clicked upon your ‘unsubscribe’ button, then it’s fairly safe to assume that they’re interested in what you have to say. The reason why this should be important hopefully goes without saying, but I’ll say it anyway: a receptive audience is more likely to act upon your triggers: making purchases; watching your content; passing on your messages.

3. Email is reliable. The difficult thing about marketing is that even with the most conscientious research, you’re mainly working on the scattergun effect; shooting out your message and hoping that it hits someone. With email marketing, as long as someone has genuinely subscribed to your mailing list, every single message will hit home. And using verification tools, you can easily see if they’re being read.

4. With email marketing, you’re in control of your ROI. This point leads directly to the one above. Because You can easily and directly track any activity generated by your emails, you can see exactly what you’re getting for your investment. If something is working, you know straight away. Equally, you can see if something is falling flat. The Direct Marketing Association revealed in 2015 that ‘segmented and targeted emails generate 58% of all revenue’. And that’s a pretty impressive ROI.

5. The email goes where your customers do. Thanks to mobile technology, the vast majority of adults in the western world now carry their emails with them wherever they go. This means that you can contact them when they’re bunking off in the office, holidaying on a beach in Barbados, or on the loo in Tottenham Court Road tube station. If your message is urgent, it will never be missed. And because people – largely – check their email at times of boredom, your message is more likely to be read.

This is why email matters. Of course, you have to work to get it right; but then you have to work at all marketing if you expect any kind of ROI. Sending out a few slap-dash emails won’t resolve all of your business worries. But, it can be a great way to engage with, and retain customers in the long term. It keeps you in their fickle minds, it directly alerts interested people to your new promotions, and it allows for endless organic sharing.

If you do your homework, use your data wisely, and keep on top of your electronic housekeeping – monitoring your bounce rate to ensure that it doesn’t exceed the industry standard of 2%, avoiding/removing fake and defunct addresses, checking your analytics – then email marketing can be a powerful tool. It’s just down to you to use it wisely.

The article was originally published here.

Why you shouldn’t underestimate email marketing: statistics

Since 4.24% of visitors from email marketing buy something compared to only 2.49% of visitors from search engines and .59% from social media, email marketing remains one of the most important marketing tools in your arsenal!

A growing misconception

If you think that email marketing isn’t valuable to your business, you may want to think again.

Compared to other marketing channels like your website, social media, and print advertising, email marketing can be leaps and bounds more effective in driving sales.

The e-commerce software firm Monetate found that 4.24% of visitors from email marketing buy something compared to only 2.49% of visitors from search engines and .59% from social media.

In ExactTarget’s 2012 Channel Preference Survey, email was found to be the number one way people share content with their friends and family members.
And, according to the survey, an overwhelming majority of people said they want emails from companies they have an interest in.

Proof that email marketing should be a focus

The studies by Monetate and ExactTarget suggest that we need to focus on email as a way to connect with prospects and clients. Email marketing is relatively easy and inexpensive, especially when it’s contrasted with channels like print and online advertising. In fact, by 2016, a projected $2.5 billion dollars will be spent on email marketing.

It’s been shown that people read and check email very frequently, probably look forward to your emails, and are comparatively likely to convert into clients as a result of email.

You can pay for a dedicated email marketing service or, even better, get on board with a CRM that has email marketing capabilities built-in. This will let you choose from a variety of email templates and marketing campaigns, send out personalized mass emails, and track and measure your results.

Make sure not to neglect other types of marketing because they are still important and relevant. At the end of the day, you should conduct an audit of all the services you’re paying for and your marketing efforts and then determine which ones are the best investments based on results.

The article was originally published here.