7 tips for hiring a designer without fear of making mistakes

Portfolio For Graphic Designer: For Upon |I follow some entrepreneurship forums on social networks, I have several entrepreneurial friends and I can say; that hiring a designer is a challenge. And it is not even a question that the clients are completely unaware of the designer’s work and its importance. Many know exactly the weight that a good graphic representation has for their business and even with budgetary limitations, they prioritize hiring companies like Penji or other professionals with a diploma instead of risking for themselves or asking favors from nephews.

I’m sure everyone has similarly unhappy stories to tell. Then, to prevent more professionals and companies from going through these unnecessary woes and the category of designers from becoming even more worn out, I will give here some tips to facilitate the choice of the professional responsible for how people will (literally) see your company in the market.

Professionals And Companies

• There are terrible, bad, average, good, and sensational doctors, dentists, architects, teachers, hairdressers, lawyers and bricklayers. Why would it be different with designers? You already know how to choose the best: in the same way that you choose other professionals. The thing is to go out asking for tips for friends, acquaintances, and customers.

• It is important to understand that the job that the graphic design service is going to do is to try to graphically represent the identity of your company, its essence, its character, and its personality. So he needs some investigative method to determine this. Only then can you begin to develop the designs and alternatives.

• Always ask to see the portfolio (this is more important than the curriculum). There will be the jobs that the professional / company has already done. Choose an item that you liked (or disliked) and ask him to explain how it got to the result. This will tell you a lot about the working method. NOTE: If the explanation is confusing or not convincing, a bad sign. Look for another alternative.

• Ask everything, but absolutely everything; do not leave any doubt open: how an on-demand graphic design service works, what are the steps, what happens if you don’t like it, what is included/excluded, if you will have to pay more each time you have to change the address on the business card, if you will receive a file (or several) that can be used by other suppliers, anyway.

Graphic Design Service

• Evaluate the visual presentation of the designer/company. Can you see the qualities you are looking for? If you can’t, a good tip is to look for another one, maybe you can find an unlimited graphic design service. If the professional / company does not do their homework, how will you attend to your project?

• The application manual, a document that explains how the graphic brand should and should not be used (proportions, backgrounds, typographic fonts, colors, etc.) is a very important item. It prevents the work done with such care from being spoiled because you did not know that you should not place the mark on a printed background, for example. Make sure that this item is included in the contract.

• You are not required to like the result presented. If you are uncomfortable, explain the reason to the professional; what exactly is not good from your point of view. The more specific you are about the points that are disturbing you, the easier it will be to solve the problem. If the professional is sure of what he did, he will explain why he chose each item (colors, shapes, typography, etc.) and why one point or another should not be changed, but he will think of an alternative to suit his needs. How are you going to make your customers fall in love with the company if you can’t do it yourself?

Hopefully, the 7 tips above are really useful!

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