7 Reasons You Need to Incorporate Video into Your Online Marketing
Online Marketing Agencies: For upon |It’s a given that the use of video in content marketing is continuing to rise. There are many good reasons for this, and it’s a tactic that should not be easily overlooked. YouTube is now the second most popular search engine on the web and that alone shows the importance of utilizing it as a marketing tactic. Online Marketing Agencies.
Whilst many business owners dismiss the idea of video marketing, it deserves a place at the forefront of your content marketing strategy.
Here are a further 7 reasons why…
1. Enhance SEO
Utilizing video content for your content marketing strategy will most certainly improve your SEO. According to a study from Comscore, utilizing video for your content marketing strategy can increase the potential of a front-page Google result by 53 times. Online Marketing Agencies.
Naturally, it needs to be done right. There are many ways you can enhance the quality and optimization of your video, just watch this video from Moz CEO Rand Fishkin to find out how.
2. Stronger Customer Attention
The video has earned a reputation for demanding higher customer attention than any other digital medium. In the digital age where content is key and saturating the market, it is vital that you are capturing the attention of your clientele.
“The attention economy is not growing, which means we have to grab the attention that someone else has today.” –Brent Leary, Co-Founder, CRM Essentials. Online Marketing Agencies.
3. Greater Engagement
There is no doubt that visual content is imperative to great consumer engagement. Quality video content is no exception. When you are thinking about what posts will engage your customers and work within the realm of social media, think video, as audiences have been found to be 10 times more like to engage, comment, share, and embed with video than other mediums. Online Marketing Agencies.
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4. Increased Video-Favoured Technology
As customers continue to consume video content which has led to a rise in production, search engine technology is beginning to favor video more as opposed to other mediums. For example, consider Facebook’s auto-play: a video in your newsfeed is obviously going to grab your attention further than a link to an article or a status update. Online Marketing Agencies.
5. Enhanced Optimisation Opportunities
Did your readers take in everything you presented in your last blog? Or did they have to keep reading over it to understand the message? Did they share it? In reality, it’s quite hard to answer these questions in relation to blogs and other text-based content. Online Marketing Agencies.
Video, however, has an intelligent feedback loop that is built into it. You can measure drop-off points, the number of times watched, and click-through rates. You can even narrow it down to the individual consumer.
It comes down to this: having a feedback loop in your video makes you understand if your video is working and how it/can be improved. Online Marketing Agencies.
6. Growth in Retention Rates
65% of consumers watch more than ¾ of a video which, in terms of the amount of content available nowadays, is a pretty decent rate. If you are getting to the crux of your video you improve your chances of retaining customers. Online Marketing Agencies.
7. Greater Email Click-Through Rates
You worked hard on your EDM and you know that it holds significant information for your clientele. However, if the content fails to resonate with customers you might find a lower click rate threatening online sales. If you are worried about this turn to the video: add it to your emails to potentially double click-through rates to your website. Online Marketing Agencies.
Conclusion
As you can see, video has become one of the most effective forms of content marketing. In an age where visual content is king and fewer people are inclined to read what is in front of them, it might be time to make the switch toward video content. Not only will it engage your customers, but it will also resonate well with search rankings. Online Marketing Agencies.
The article was originally published here.
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