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Mobile traffic is now close to, or higher than desktop for many retail sectors, but there's often a gap between traffic and sales on mobile devices. So what can retailers do to convert more of these mobile visitors into customers? The …

Here's a quick productivity tip to make your days just a little bit easier and more efficient... About a year ago I was listening to a podcast to do with work and productivity and one of the subjects being discussed was email management…

The automatic emails have become an essential part of any effective marketing campaign. Thanks to them, we can reach our audience whenever we need or need it. And best of all: that way they will be more likely to convert. In any case, there…

How to Write Awesome B2B Content Without Sounding Like a Robot Strategies for B2B Marketing: For upon|As a content writer, you surely know that the aim of the game is knowing your audience and Crafting your message in a way that strikes a…

Life would be easier for marketers and merchandisers if a person came to their website, found what they were looking for and checked out without distraction. Conversion rates would be near 100 percent and everyone would be happy, right?…

We Want an Extension! Data Governance Under the Spotlight as GDPR Looms Data Governance What is: For upon |Ensighten, the global leader in data privacy and omnichannel data management, today unveiled research suggesting that with just four…

If you are running a blog to make more money, you need to know how to convert your readers into paying customers. In this article, I've listed 7 effective ways to entice your readers to become your customer. Don't just get tons of traffic -…

First 5 Steps In Branding Your Business Mini Branding: Have you ever thought about starting your own business and being your own boss, if so here are five steps to implement when doing so. Just remember, the more successful I got it seemed…

Traditional 404 pages are antiquated. Visitors hitting broken links can have a considerable impact on your website’s conversion rates, as well your overall brand image. Luckily there are practical and data-driven ways to create a better…

virtual reality: People are visual learners, and VR could be the next step in making sense of increasingly larger data sets. Image analysis will offer new insights. For upon |A few decades ago, most data was neatly organized in tables.…