If you’re not using social media analytics tools in the competitive digital marketing world, you are operating blindly. If social media is one of your marketing pillars, use it to understand how people and other businesses are interacting with your brand. Today, marketing is more data driven than ever. It’s important to work with the tools that help you identify crucial metrics that help you achieve your desired level of success.
Marketers will at some point create compelling and valuable content. But, however persuasive your content sounds, you might not reap maximum benefits, if you are not using analytics to guide you along. The best bulk serp tracker and analytics tools will help you identify the best strategies to use, what will work and what you need to improve on. Remember, there are tools that let you in on your competitor’s activities and the tactics they are using to beat you in the game. If you identify tools that assist in your competitive analysis, you won’t have to worry over keeping the competitive edge.
To overcome the stress of steering your brand where it should be, you need to to exploit analytics to help you identify placement and customer based opportunities. With proper research, you will come across social media analytics tools that fit your brand needs. There are too many of them, but here are top 5 analytics tools to leverage.
- Agorapulse
This analytics tool is cloud based and it offers analytics revolving about profiles, social influencers and general social media metrics in one place. The social box feature in on board, captures social interactions from different platforms, and presents them in one mailbox. Through it, you get to see your main influencers and brand ambassadors who contribute significantly to the mention of your brand. There is the competitor analysis feature that lets you find out what your competitors are up to.
With Agorapulse, you can capitalize on social media analysis and reporting to get a better view of performance metrics. You can easily deduce aspects such as follower activity, engagement brand awareness, mentions, clicks and shares. You can get Agorapulse in either of four versions including Small, Medium, Large and Enterprise, although your social profile and teams will determine your best version.
- Sendible
Sendible ranks as a viable social media analytics tool for businesses of all sizes. You can easily control and track accounts in platforms such as Twitter, Google plus, Facebook or Pinterest. You can create content and categorize it to deliver to different clusters in real-time. This tool lets you assess and leverage social media mentions and gain from automated replies. You can use the calendar feature to plan your strategy and post at the most opportune times. The integrated analytics allows users to monitor and identify social performance from your appointed platforms/networks. You can create bespoke reports using the drag and drop functionality. This too comes with dedicated online support for customers.
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- Buffer
Buffer is an analytics tool that suits SMEs. It’s ideal for content publishing, customer engagement and social media performance analysis. You can integrate buffer with leading platforms including Facebook, LinkedIn, Twitter or Integral. You can use it to create content for different platforms and send them out in one click. You can use the tool to create posts and broadcast them at predetermined times. Through it’s a browser extension and mobile app, you can find out more about social media progress via advanced analytics. You can choose to have weekly or monthly reports. You can export data to an external site to analyze them or use them to write reports.
- SE Ranking
This is a cloud-based search engine optimization tool for the average marketing and Development Company. You get to leverage metrics from keyword positioning, backlink building, competitor analysis web audits and social media management as a whole. As a social media analytics tool, it helps you to know everything to do with keyword suggestions, site audit, on-page SEO, rank tracking and backlink monitoring. The metrics from SE ranking help you to evaluate paid keyword, organic and paid traffic outcomes.
Use se ranking to keep tabs on 5 or so competitor websites and see how they are ranking for given keywords. This is the best tool if you want to know what up to ten of your competitors are doing. With the premium package, you get to enjoy responsive support via email.
- Buzzlogix
Buzzlogix counts as a social medial listening and marketing tool suite for all business. You can leverage a host of features that help you monitor keywords, listen to user sentiments, appraise texts and provide competitive analysis. You can use the tool to find out more on brand and identify key influencers. You can use it to analyze automated alerts, audience, posts and responses.
The “all-in-one view” function lets you discern what is happening in all social media platforms. You can analyze client sentiments and text to gain useful insights whether you are operating on Windows, Mac and Linux systems. Buzzlogix is iOS and Android application savvy.
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