3 Ways to Use Google Ads for Local SEO Services

SEO services | By now, most people know that Google is the most popular search engine, but did you know that it controls 90% of the global search engine market?

Google has a larger impact on the world than people realize. Because of its popularity, it’s almost essential for businesses to use Google marketing tools.

Google Ads offers helpful SEO services that can aid businesses in attracting local customers. Keep reading to learn three ways to use Google Ads.

1. Contents hide

   1 Display Campaigns

   2 Shopping Campaigns

   3 Local Campaigns

   4 Do Local SEO Services Work?

   Display Campaigns

Creating display campaigns is one way to use Google Ads for local SEO services.

Display campaigns involve using visually engaging elements to reach a relevant audience. Businesses use this method of targeting to expand their reach and stay within an audience’s view beyond a Google search.

There are two display campaign types to choose from:

• Standard Display: Choose campaign settings, targeting, and automate some aspects of the campaign
• Smart Display: Simplify the campaign set up to optimize for conversions and save time

No matter which you choose, display campaigns can increase sales and leads because of their visually engaging call to action. These memorable ads will improve brand awareness by targeting people beyond search results.

You’ll also benefit from data segments that allow you to track those who have already viewed your Google Ads or your website.

2. Shopping Campaigns

Another one of the ways to use Google Ads is by creating a shopping campaign using search targeting to connect to people that are most likely to buy from you.

Shopping campaigns are product listings ideal for retailers to use. Shopping ads help you sell your product inventory by appearing on search results in the Google Shopping tab.

There are also local inventory ads you can create to promote products available at a physical store if you have one. This allows you to boost your local storefront to nearby people.

Shopping campaigns are great for retail marketing because they can get people to buy from you online or sign up for more information about your store.

3. Local Campaigns

Although the above two Google SEO services can help with local SEO, local campaigns can benefit you the most. These campaigns aim to bring people to your venues and physical stores.

The ads in a local campaign will be automatically optimized to appear across YouTube, Search, Display, and Google Maps. This form of multi-channel marketing can increase sales in-person and online.

This is a great way to increase brand awareness to local customers and advertise in-store promotions and events.

Local campaigns work best if you keep your business profile up to date. Customers that are interested in your business will be looking for your accurate business hours and address.

Do Local SEO Services Work?

Using Google Ads for local SEO services is beneficial if you use them the right way. Although local campaigns are automatically optimized for possible customers in your area, display and shopping campaigns are beneficial too.

Google’s campaign options work to attract the people who are most likely to buy your products. Create these campaigns to decide which is most effective at reaching your goals.

For more advertising and marketing tips, check out the other posts on our website.