Why Your Business Should Incorporate Videos Into Your Marketing Mix
Marketing Mix Of For upon |Video marketing, usually abbreviated as VM, is a core component of modern business marketing. How does video marketing deliver for today’s businesses, and what are some of the most important trends in the industry? Marketing Mix Of.
Whether you have any skill in video marketing is irrelevant, as there are many professional video production agencies that can help you meet your business needs. Here’s a quick look at how you can use video production to boost your bottom line, engage more customers, optimally showcase your product line, and get on the video marketing train to success before it’s too late. Marketing Mix Of.
The Main Advantages of Video Marketing
Increased trust
Customers respond to video marketing much more readily than they do to printed or other forms of a campaign. There’s something about actually seeing a product in action or being able to watch someone talk about it that helps fulfill an inherent human need for information. Marketing Mix Of.
Better ROI
Video marketing has been around long enough that there is no longer any question about its effect on ROI (return on investment). Studies show that when the only difference in a campaign is video, ROI can be increased by more than 10 percent. Marketing Mix Of.
More conversions and sales
Online conversions and sales are the big brags for video marketing, which has proven itself to be the pro when it comes to upping conversions and eventual sales. Customers feel more confident buying a product when a video was part of the advertising mix. Marketing Mix Of.
Google loves videos
Google’s search algorithms seemingly love video. This fact is easy to test for yourself. Do a random search on your favorite personal product via Google and note how many of the top results include video ads. Most will. Marketing Mix Of.
Video marketing is extremely mobile-friendly
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With mobile buying gaining a stronghold in the world of online purchasing, video is a popular choice due to its unique ability to engage even on a very small screen. Text-based ad copy loses its punch when potential buyers use mobile devices. What is a Marketing Mix?
Video marketing explains, engages, and encourages
1. Video is truly the next best thing to in-person sales efforts. 2. Video marketing encourages, engages, and explains like no print ad ever could.
Three Important Trends in Video Marketing
1. Vlogging
The video blog has come of age for companies that want to bolster their marketing efforts. A designated person or group can create and use a vlog for getting the word out about new products, company news, or anything you desire. What is a Marketing Mix?
2. All-around, or 360-degree views
360-degree filming has been around for years but is just now starting to show up in lots of video marketing campaigns. The stunning visual effects are just one more way to engage potential customers. What is a Marketing Mix?
3. Using YouTube as a primary ad network
Marketers who create a YouTube channel have an effective way to save money on advertising. Not only are social media platforms like YouTube free to use, but their reach has also become amazingly huge. What is a Marketing Mix?
How to Get Started with Video Marketing
Fortunately, all you need is a high-quality camera setup and some staff members who know how to use the equipment. Many companies that are just getting started in video marketing hire an outside team to get things rolling. Costs are reasonable, the learning curve for your own staff is not steep, and you’ll be up and running in no time. What is a Marketing Mix?
One advantage of outsourcing video production services: companies have a choice after the first few campaigns of keeping the hired team or making the task an in-house activity. Either way, once video marketing is added to a company’s marketing arsenal, all sorts of positive things begin to happen. What is a Marketing Mix?
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