April 2018

It can be difficult to get people to notice your new business, particularly among the ones that have already been well-established Nonetheless, being perceived and eventually recognized is key to becoming successful. Unfortunately, in…

Today, customers enjoy more purchasing options and control than ever before. A shift in the balance of power from brand to customer has triggered a period of transformation in the retail sector. Ambitious retailers must give customers what…

I always have my merchants (customers) ask me whether or not it's a good idea or beneficial to implement social or Google ad campaigns into their current marketing strategy. My answer is always the same and in this article you will…

Building a High-Speed Security Operations Centre SOC Is SOC Security Taxable: As a Security Strategist, I am aware that when an incident occurs, the speed of your response will dictate the extent to which you can minimize the impact. Every…

Retailers need to bridge the gap between online and offline Retailers Online: For upon |2017 was tough for retailers who faced the constant challenge of reducing costs and increasing efficiency whilst trying to stabilize in-store…

Dear Customer, Over the past year we've shared how we are preparing to meet the requirements of the GDPR, the new data protection law coming into force on May 25, 2018. It affects European and non-European businesses using online…

SEO plays an important part in online marketing and, if done correctly, it is the ideal way to get more traffic to your site, which in turn will increase your customer base. For small start-ups, the importance of SEO cannot be stressed…

For upon |The usage of Chatbot is gaining momentum, however, just like other emerging tech-trends, chat applications also come with some security issues. The security threats arise when your chat app is not completely configured as per the…

It’s 2018 and we still can’t define customer experience From EX to CX, UX to BX, it seems fair to say that 2017 was the year that brands truly embraced ‘experience’ as the mantra behind their marketing efforts. While Customer Experience,…

Used by world leaders and regular citizens alike, Twitter is a social media platform that has undeniably transformed the way that humans interact. While this may seem hyperbolic, Twitter has created a language - initially in 140 characters…