With over 2.13 billion active monthly users worldwide, Facebook remains the most popular social media platform year after year. And while the beginning of 2018 has seen the network’s trust put into question amid a large-scale data breach, projections still see Facebook’s user base increasing well into 2019. In short,...
This article discusses the importance of design thinking and why it should be at the heart of every business wanting to successfully implement digital transformation for a better digital experience. It’s no secret, a great digital experience is a key customer expectation in today’s real-time world. Another reality we all...
Different apps can be used for different purposes, and for some businesses, both cost and quality are substantial issues. We can guarantee that while reading this blog, there is a strong chance at least one app is open either on your phone or your computer? It’s hard to do without apps...
Big data means big headache, right? However, with business intelligence tools, you can get maximum value from big and unorganized data and make informed decisions based on business data analytics. The more data you have, the more informed decisions you make. However, is it easier to make them when you...
To say my life has changed in the past year would be a severe understatement. In 2016, I left my 9–5 job in advertising to become a freelance writer. It was September. And the same day I left my job—the office decorated in, “Best of luck, Cole!” banners and balloons—I published...
If you're currently working in marketing for any large firm then you will no doubt by now have been involved in some way in the production of digital video content for your brand. For those creating content on a more frequent basis, the question that inevitably arises is: "shouldn't we be...
A lot of businesses are obsessed with attracting new customers, but although you do need to attract new customers to grow your business, you also need to make an effort to retain your current customers. In this article, we’ll discuss why you need to focus on improving customer loyalty. A...
Many advertisers have lost confidence in the transparency and honesty of the programmatic ecosystem, according to new research published today by London Research in partnership with TRUTH. The State of Programmatic Advertising report has found that many brands question the proportion of their ad spend that translates into media seen...
Blockchain is an exciting decentralized, distributed ledger technology that has been popularised by the interest in Bitcoin global crypto currency. Blockchain technology removes the reliance on a trusted third party to maintain a central ledger and whilst its application to date has mainly been associated to financial marketplaces we are...
“Always remember, your focus determines your reality.”― George Lucas Garbage in, garbage out. I hate spending my energy and time to get nowhere. That’s why bad meetings drive me crazy. So I decided to write yet another post on the topic to help you avoid that pain too. Lack of a clear purpose is...
When women are empowered with money, they become “difference makers.” They transform not only their own lives but also those of their children, their families, and their communities at large. In her new book Money, Manifestation & Miracles: A Guide to Transforming Women's Relationships with Money, award-winning leadership and...
Content marketing is not new. Brands have been publishing promotional content for centuries, but when the web became a major part of everyone’s life, marketing’s focus shifted to more easily measurable strategies, especially display advertising. The content marketing movement is a useful corrective, putting the focus back onto a vital...
January 2017 was a turning point for advertisers employing programmatic advertising as part of their marketing plans. It was when Marc Pritchard, CMO at P&G slammed the “crappy media supply chain” calling it “murky at best and fraudulent at worst.” This was followed by the Times expose on brands...
A consolidated system can make easier to facilitate customers, suppliers, vendors, partners, products and help business tractions, applications, and decision-making. When successfully implemented, a consolidated platform enables firms to continuously adjust their operations in order to optimize digital innovation efforts. We are witnessing a sea change in customer behavior. Customers...
Have you had a stressful week? Your answer to that question may depend on the type of person you are. At Deloitte we use Business Chemistry to understand each other’s working style preferences so that we can accomplish more together. And when trying to get things done with others, especially...
Some business challenges present themselves loud and clear: Your “just-in-time” supply chain delivers a crucial part two days late. Your VP flies to California for a presentation while his laptop stays on the TSA conveyer belt in New York. Your largest business unit objects to the reorganization you just...
When most people think of the business world, the image that most often comes to mind is a cutthroat environment where everyone is trying to get ahead. While there is truth that competition is a piece of the process, cooperation is also necessary. Suppliers work with manufacturers, who in...
No law says that tax season has to be stress season. But perhaps for you it is. Sadly that is the experience for many. However, there is a better way! The transition from tax season stress to tax season simplicity and speed will initially sound hard, but it becomes easier...
It’s highly likely that you’ve heard of bitcoin. Bitcoin is a cryptocurrency, but more interestingly it runs on blockchain, a far more profound innovation. One that has taken the world by a storm. But apart from bitcoin, how else is blockchain being used, and what are the wider implications...
Over the last twelve months or so I have attended many business networking events. Although a little apprehensive in a room filled with strangers, learning to master business networking has unlocked a wealth of advantages in terms of business success. In my experience, the more people you meet at business...
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