Circuit City misses e-commerce website relaunch date

Defunct buyer electronics retailer Circuit City appears to acquire missed its have deadline for that launch of its retooled e-commerce website.

Circuit City CEO Ronny Shmoel announced final month with the Shopper Electronics Exhibit the corporation would revive its e-commerce platform on Thursday, Feb. 15. However, the company’s website even now shown a “coming soon” banner as of five:thirty p.m. ET on Thursday and was later up-to-date which has a assertion conveying the hold off.

“We are actually functioning across the clock to make certain that our web-site is optimized for our clients,” the website explained. “Due to an overwhelming total of preliminary traffic, we have been reinforcing things a little bit. However we regret that our start will be marginally delayed, we’ve been looking ahead to offering you the absolute best online shopping experience inside the fast foreseeable future.”

Circuit City reps did not respond to a number of requests for remark.

Shmoel mentioned past month the new website would utilize the IBM Watson synthetic intelligence system to personalize the shopping working experience for patrons. The Circuit City CEO additional that the site would offer real-time tech help by movie and a search-by-photo functionality for product listings, among other tech-savvy capabilities.

Circuit City hasn’t sold merchandise via its website since 2012, when Systemax, the corporation that procured its intellectual property, finished an make an effort to rebrand the retailer as an online-only shop. The initial Circuit City submitted for Chapter eleven personal bankruptcy in the course of the 2008 fiscal crisis and shut its past brick-and-mortar shops in 2009.


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