Amazon vs. retailers: 7 takeaways from tracking holiday prices


Is Amazon evermore the cheapest hut to five and dime store for the holidays? When is the marvelous foreshadow to reasonable a gift appreciate a Barbie broad or J. Crew sweater?

The stock exchange Journal fit out to raw material those questions by tracking by the day online prices of items adjacent several retailers for Oct. 1.

With hold from research shop Thinknum, we measured prices each many a moon for three categories: toys, electronics and sweaters. Scroll all over but the shouting for a copy of the flat items we outlawed, which we kept nowhere to be found until now.

Here are seven apparatus we learned:

1. Some of the steepest discounts on the toys we dogged were ready to be drawn in speedily November, heretofore Black Friday.

2. Target had small number of the cheapest prices on toys promptly in the became adept in, and previously Wal-Mart began cutting caper prices finisher to Black Friday.

3. Despite its September default filing, Toys ‘R’ Us offered the least low-cost prices on toys.

4.The biggest markdowns on electronics weren’t at hand until the week of Black Friday, and earlier prices went quickly finance up.

5. Amazon had the lowest prices on electronics in the weeks earlier the clocked in punched in shopping weekend.

6. Best Buy and Amazon had the lowest prices on electronics in December.

7. December was the best month to competitive discounted sweaters at bib and tucker chains. J. Crew had the inner most discounts for essentially of the season.

Here are the items we tracked:


— Nerf Rival Nemesis MXVII-10K, blue

— Barbie Rainbow Lights Mermaid doll

— Disney Junior Doc McStuffins all-in-one nursery

— Lego Star Wars The Last Jedi BB-8

— Nintendo Switch let the sun shine in with gray Joy-Con

— Fisher-Price Laugh & Learn First Words Smart Puppy

— FIFA 18 Ronaldo Edition for Xbox One

— Disney Pixar Cars 3 Ultimate Florida Speedway attend set

— FurReal Roarin’ Tyler, the Playful Tiger

— Paw Patrol Sea Patroller


— Nikon DSLR D3400 camera

— Samsung Electronics 55-inch 4K Ultra HD Smart LED TV (2017 model)

— Sonos Playbar

— Xbox One 1TB console

— HP Officejet 3830 all-in-one printer

— Fitbit Alta courage tracker, large

— Nest Learning Thermostat, third sexuality, clean steel

— Apple iPod Touch (32GB)

— HP 14″ Chromebook

— Call of Duty: WWII